FAQs
Find answers to commonly asked questions about our services.
Online display advertising involves placing visual ads like banners, images, or videos on websites, apps, or social media platforms to promote products or services. These ads appear in various formats, such as static images, animated content, or rich media, to engage the audience.
Display ads work through programmatic advertising, where ads are bought and sold in real-time through automated systems. Advertisers bid on ad space, and the highest bidder's ad is shown to the user. The system takes into account factors like user behavior, website content, and the advertiser's target audience.
Increased Brand Visibility: Display ads can significantly boost brand awareness by reaching a large, diverse audience.
Targeted Advertising: You can target specific demographics, geographic locations, or user behaviors.
Versatile Formats: Use images, videos, or interactive content to capture attention and drive engagement.
Measurable Results: You can track impressions, clicks, and conversions to evaluate the effectiveness of your campaigns.
While search advertising targets users based on their search queries, display advertising reaches users while they are browsing websites, even if they aren't actively searching for products. Display ads aim to capture attention and increase brand awareness rather than relying on direct intent.
Banner Ads: The most common type, typically seen at the top or sides of a webpage.
Video Ads: Engaging video content that appears before, during, or after video content on platforms like YouTube.
Rich Media Ads: Interactive ads that include advanced features like animation or clickable elements.
Native Ads: Ads that blend seamlessly with the website content, offering a non-disruptive user experience.
Retargeting involves showing ads to users who have already visited your website but didn't complete a desired action, such as making a purchase. This technique helps bring potential customers back and increases the chances of conversion.
The success of a display campaign can be measured by tracking:
Impressions: How many times your ad was displayed.
Click-Through Rate (CTR): The percentage of users who clicked on your ad after viewing it.
Conversions: How many users took a desired action, like making a purchase or signing up.
Return on Ad Spend (ROAS): The revenue generated for every dollar spent on advertising.
Cost per Mile (CPM): You pay for every thousand times your ad is shown.
Cost per Click (CPC): You pay only when someone clicks on your ad.
Cost per Acquisition (CPA): You pay when a user completes a specific action, such as making a purchase.
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Glossary
The meaning behind the terms used in display advertising.
CPM (Cost per Mille)
CPM stands for Cost per Mille, where "mille" means thousand in Latin. This metric refers to the cost an advertiser pays for every thousand impressions (ad views) of their ad.
CPC (Cost per Click)
A pricing model where advertisers pay each time a user clicks on their ad.
CTR (Click-Through Rate)
measures the percentage of users who click on an ad after seeing it. It's calculated by dividing the number of clicks by the number of impressions.
CPA (Cost per Acquisition)
refers to the cost of acquiring a new customer or lead. This pricing model charges the advertiser only when a specific action (like a purchase, sign-up, or download) is completed.
Post View Conversion
occurs when a user sees an ad but does not immediately click on it. However, they later return to the advertiser’s website and complete a desired action, such as making a purchase.
Post Click Conversion
happens when a user clicks on an ad and then completes a conversion, such as making a purchase, filling out a form, or signing up for a service.
Impression
refers to the moment when an ad is displayed on a user’s screen, regardless of whether they engage with it.
Ad Inventory
refers to the available space on a website, app, or digital platform where ads can be displayed.
Programmatic Advertising
the automated process of buying and selling digital ad space using AI and real-time bidding (RTB) technology.
Targeting
refers to selecting specific audiences to display ads based on criteria like demographics, behavior, interests, or location.
Conversion Rate (CR)
Is the percentage of users who complete a desired action (such as making a purchase) after interacting with an ad.
Lookalike Audience
is a group of users who share similar characteristics to an advertiser’s existing customers. It is often created using data from existing customer lists.